Sendinblue is an excellent platform designed to help businesses grow smarter and faster. This email marketing tool is perfect for automating business processes and freeing up time to focus on critical tasks. It has been recognized as one of the top 100 software solutions of 2021 and is rated as the best Marketing Automation platform for small and medium-sized businesses (SMBs). With Sendinblue, you get access to a range of tools such as Email marketing, SMS marketing, Chat, and Inbox, which makes it easier to manage your customer interactions. You can also use Inbox to keep your team organized by sharing an inbox and keeping track of your customer email history. Overall, Sendinblue is a smart and intuitive platform that can help your business thrive.
Features Of Sendinblue
EMAIL MARKETING :
Sendinblue offers a fantastic email design service that can help you promote your brand and grow your business. You can quickly create professional-looking emails that are sure to impress your audience. Whether you want to start with a template or create a design from scratch, Sendinblue has got you covered. With its intuitive drag-and-drop builder, you can add blocks and styles that match your brand and make your email stand out. To add a personal touch, you can dynamically insert your contact's name using personalization, bringing your email content to life. Plus, with unlimited lists and contacts, you have the flexibility to group your contacts in any way you choose, allowing you to take your strategy further with targeted segmentation based on criteria you select. With Sendinblue, your creative possibilities are endless.
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SMS MARKETING :
Sendinblue offers the ability to send urgent marketing messages through SMS. With the option to send bulk SMS campaigns to a contact list in your database, you can effectively promote time-sensitive events. Scheduling options are available for sending messages at a specific time. Customers can receive important or time-sensitive messages directly to their phones. Additionally, you can set up transactional SMS messages for order confirmations and shipping updates using API, marketing automation, or plugins. With the ability to personalize SMS messages by segmenting and adding individual contact attributes such as first or last name, company name, or other relevant information, you can provide a more personalized and effective experience.
CHAT :
One of the most remarkable features of Sendinblue is the ability to initiate conversations with your customers on your website via chat. By configuring your chat environment and customizing it to reflect your business, you can provide a seamless experience for your website visitors. You can personalize the chat by selecting colors, adding your business name and logo, and making it easily recognizable for your customers. Once you have set up your chat environment and company profile on the platform, simply copy the code snippet and paste it into your site's header. You can then answer customer queries in real-time through your Sendinblue chat inbox. To optimize response time and prevent missed opportunities, you can assign conversations to different chat user agents and organize your workflow accordingly.
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INBOX :
Sendinblue provides a centralized location for managing all your customer emails, allowing you to effectively coordinate and assign conversations between team members. With this feature, you can save time and collaborate seamlessly with your colleagues on incoming emails, eliminating the risk of losing track of previous customer email threads in separate inboxes. Additionally, you can view the entire history of all customer conversations in one place, making it easy to keep track of customer interactions. By tracking the opens and clicks for every email you send, you can assess the interest of your leads and determine the best time to reach out again. This allows you to stay on top of your email communication and maintain a streamlined approach to managing customer emails.
PERSONALIZE EVERY STEP OF YOUR CUSTOMER JOURNEY
CRM :
Customer Relationship Management (CRM) involves managing customer interactions and relationships, and with Sendinblue, you can easily track and manage your customers' CRM in one location. Setting up CRM can be complex, but with Sendinblue, you can upload your contact information and begin managing your customer relationships without any installation or hassle. All your contacts can be centralized directly into the CRM contact profile, and you can use various lists to organize your contacts based on similar characteristics, source of acquisition, step in the conversion funnel, or any other relevant criteria. Additionally, you can create tasks in your CRM, assign them to team members, and set deadlines to stay on track. You can even automate follow-up emails and contact list management using marketing automation, taking your CRM to the next level. With Sendinblue's easy-to-use CRM system, you can effectively manage customer relationships and streamline your workflow.
Marketing Automation
With Sendinblue's Marketing Automation platform, you can access a full suite of automation features that are designed to streamline your marketing efforts. The platform is free for up to 2000 contacts, and if you require unlimited automation, it starts at just $65 per month. You can begin by using pre-made workflows for common scenarios or choose from options like A/B testing, personalized content, and user journeys to create custom campaigns. This feature allows you to save a significant amount of time and run campaigns on autopilot, allowing you to focus on other aspects of your business. Regardless of the plan you choose, you can take advantage of Sendinblue's comprehensive marketing automation capabilities to boost your marketing efforts and achieve your goals.
TRANSACTIONAL EMAIL :
Sendinblue allows you to enhance your transactional emails with on-brand designs and ensure reliable deliverability. You can choose from several setup options, including API, SMTP, Relay, eCommerce Plugins, or marketing automation, depending on what makes the most sense for your app or website. Once you've set up your order confirmation emails, password resets, and other email notifications, you can plan the type of transactional emails you want to send. You can personalize the content of these emails using dynamic content such as contact information or parameters that you can programmatically pass from your website. With Sendinblue, you can elevate your transactional emails to match your brand's aesthetics and improve the user experience for your customers.
CONTACT SEGMENTATION :
Sendinblue offers the ability to make your emails more relevant by targeting smaller groups of contacts with tailored messages, resulting in more effective marketing. By segmenting your contact list into smaller groups of contacts with similar characteristics, you can tailor email content more effectively. There are many different dimensions based on which segmentation can be done, including:
- declared interests
- previous engagement or purchase history
- socio-economic or geographical characteristics
Advanced contact list segmentation is a crucial element of any successful email marketing strategy, allowing you to manage your marketing communications more effectively and extend your reach. With Sendinblue, segmenting your contacts when sending an email campaign is made easy.
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